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Pinterest Marketing for Business Part 1


Originally published March 15, 2012

I’m sure you’ve heard the rumblings of a new kid on the social media block….you know, the one that has grown 155% just from December 2011-January 2012 and beat out Linkedin and Google+ on Hitwise’s list? . If you haven’t heard about Pinterest it is the new social media platform that has changed the way marketing is done today.

Many were surprised and shocked at the meteoric rise of such a new baby in town, but I wasn’t surprised. I had been using it for about a year by that time and it is truly addicting! For me and many of my friends it was something that we could do in the middle of the day and totally check out even if it was for just 15 minutes . During that time we could look at pretty pictures, dream a bit, shop a bit, start a new hobby…it was a very quick and easy way to digest a lot of information.

But what is Pinterest? In this 3 part series I am going to explain what it is and how to use it to increase traffic to your site; how it will help your search engine optimization and how to effectively market your products and services…so let’s get started!

What is Pinterest?

Pinterest is a social media platform that uses one of our most prominent senses of vision to generate a happy feeling….well, that’s probably not how most would describe it.., but at the root of it all that is what it does! Anyway, in “technical” terms, Pinterest is a social media platform that uses images, videos and vision boards to visually share, curate and discover new ideas, talents, interests, products and information.

Pins- are the images added to Pinterest, imagine taking a bulletin board and pinning a photo on to it, on pinterest the pin is the photo and the “pinboard” is a virtual bulletin board.

Pinboard- a virtual bulletin board. You can have as many as you like and each one can be a different theme.

Pinning- the act of pinning an image onto a pinboard.

Repin– repinning or reposting somebody elses pin on your pinboard.

Pinner– is a person who uses Pinterest and “pins” images onto a pinboard. A pinner can upload an image directly to pinterest or pin it from another website. A link will be created and stays intact if the image is repinned.

Pin it Button– a button that facilitates sharing. It can be placed on your browser where you can pin from anywhere on the web or a website owner can add a “pin it button” directly to their site.

Members are encouraged to interact with people and content on the site. You can browse images, “like” “comment” and “share” additionally you can follow and be followed, as well as follow certain boards that interest you instead of a persons entire collection.

This is how Pinterest describes their site:

“Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interest.”

Pinterest is deeply integrated with other social sites. It enables you to sign in with Facebook or Twitter and you can post directly to your Facebook feed while you are repinning. You also have to option of displaying your activity continuously on Facebook where your friends can interact with the content.

What are the benefits of using a “Pin it” button on my blog or website?

If you have a “pin it” button on each of your pages, any images or infographics can be easily shared on pinterest. There is a two fold benefit to this:

1) It creates a back link to your site, it is a “no follow” link, and many will argue with me on this one but ”no follow” links ARE beneficial for search engine optimization, so it will add value! I’ll leave the argument of “do follow” vs “no follow” for another time.

2) Because there is a link back to your site, when people click on the image, it will send them back to your site, and that means more traffic and eyeballs.

In part 2 of “How to use Pinterest for Business” we will go into how to optimize your account, your boards and your pins,as well as Pinterest etiquette…so stay tuned!

How to join Pinterest: Now you can finally just go to and join! Happy pinning!